2013: Yahoo buys Tumblr for $1.1 billion, which is to say, $1100 million.
2019: Automattic buys Tumblr for less than $3 million.
@noelle sounds about right
@noelle lmfao holy shit!!!!
@noelle Not lifting the ban on adult content, interesting.
@noelle in 2026 you pay me 20 dollars to take tumblr
I'll give you $3.50, and a six-pack of fresh clones.
@noelle wow it's almost like not listening to users about how they use the site, not addressing longstanding harm being done to them, and deciding dodgy algorithms can do all your thinking for you, means that a social media platform drastically loses value or something
well done, yahoo!
@noelle conclusion: furry tits are worth $1,097 million dollars
@fructose_dealer $1,196 million in 2019 dollars!
@noelle "but mr. tumblr mod there was no mention of enby-presenting fox nipples"
@noelle damm "enby-presenting fox nipple haver" is too long to be a valid username
@noelle That was an unforced error on Verizon's part. Instead of defying FOSTA/SESTA and challenging it in court while using their boy in the FCC (Ajit Pai) to run regulatory interference, Verizon caved and threw sex workers under the bus.
@noelle It's pretty clear Verizon was basically leaving Tumblr by the kerb, with a "FREE" sign by it - all the moreso when you consider some 200 devs, at maybe $100k each per year (at least, given it's the City; probably somewhat more), making for a payroll of $20-30m a year.
But how are they going to fare better under even a good owner? Seems to me the exodus has been underway for a while, kicked into high gear with the porn ban, which the story notes will stay in place.
Ah well. Sites rise, sites fall, communities migrate. Here, at least, we're not a monolith, and entirely sustainable, without any need for data harvesting in conjunction with 300 "partners".
(And for fun, I see in the HN comments they're apparently planning to migrate the back end to WordPress..)
re: Tumblr sale
@porsupah @noelle I just looked and found the fediverse thread about it that someone shared on Tumblr https://social.wxcafe.net/@skiant/100085744884670249
nineteen pages screenshotted on a smartphone
@noelle putting the billions into millions to compare with the other millions is such a helpful thing for contextualizing the sheer difference between the two
It's so surprising how rare that sort of thing is though
@noelle Given both the value and the intention here, I'm going to assume it safe to call Tumblr dead at this point.
@noelle imagine buying one of the world's larger social networks and losing 99.99% of the value in six years
Holy shit I probably have shoes that depreciated more gracefully
@noelle can't wait to buy Tumblr for 20 bucks in two years
@noelle I can’t stop saying oof at this
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