I think a lot of people are intimidated by fighting games because of an outdated understanding of what some games were like 20 or 30 years ago.
The genre has a reputation for being obtuse but every game from the last 15 years has a beginner-friendly tutorial.
Also a lot of people only watch high-level play and don't understand that that's not what's expected of them. You don't need to play a sport at a professional level to play with your friends in the backyard. Fighting games are the same way.
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