It's fun and exciting that Facebook told everybody that videos got a huge amount of engagement and everybody switched to video to communicate on the web so they'd get more engagement, and then when it came out that Facebook had straight-up lied about that to get people to use their new video-embedding feature, everybody just kept using video even though it has a *lower* engagement rate, because That's How The Web Is Now.
It's good and not at all dystopian that Mark Zuckerberg personally, measurably contributed to the decline of print media (because you can't embed videos in a newspaper) just to get his website's pageviews (and his stock price) up.