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: Indigenous Terror 
It's fun and exciting that Facebook told everybody that videos got a huge amount of engagement and everybody switched to video to communicate on the web so they'd get more engagement, and then when it came out that Facebook had straight-up lied about that to get people to use their new video-embedding feature, everybody just kept using video even though it has a *lower* engagement rate, because That's How The Web Is Now.
It's good and not at all dystopian that Mark Zuckerberg personally, measurably contributed to the decline of print media (because you can't embed videos in a newspaper) just to get his website's pageviews (and his stock price) up.
@noelle don't forget that viewcounts ended up getting largely inflated by botnets, so large portions of internet traffic and ad revenues had no human interaction involved!
@velexiraptor yyyep!
What that is crazy
@noelle to this day I can't convince the bosses at work that making videos of *all* the things is a waste of time. They are convinced that "people are too lazy to read these days" and "videos are professional and get people's attention"
Well yeah but is it good attention when techs call support and are like "these videos are annoying can you send me an instruction manual?"