1. This isn't Twitter. 2. No, really. Seriously. 3. Okay, now imagine that when Twitter came out a bunch of people wrote stuff that allowed for posting small amounts of material at a time ('microblogging') but weren't owners (or owned by) a corporation. 4. Now imagine people are on it and we don't like corps there and we don't want shitheads here. 5. That's about it, really. Oh, and there's jorts. You'll learn of the jorts. 6. REALLY, lots of jorting.