Thane of Groans 

This seems like a pretty insightful comment. Quite a few franchises having this problem right now. MCU one of the very rare exceptions.

<< Seems to me the core problem is a desire to “beat the internet”. If a plot point has a logical setup it will be worked out and shared by the enormous “hive mind” of viewers interacting online. The only way to beat this is by doing stuff without setting it up (they call it subverting, but whatever)>>

Thane of Groans 

Part of the problem is that sufficiently viral franchises start to feel like they're designing an Alternate Reality Game rather than telling a story.

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Thane of Groans 


Thone of Grains

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